Southaven RV & Marine was founded in 1994 and in 1998 Mark and Carlene Hixson purchased the Dealership that was located on Hwy 51 in Horn Lake.
The business has steadily grown under the Hixson's ownership, and, after weathering a downturn due to the recent adverse economic conditions, the dealership is now nearing a pre-recession level of business. This year, Southaven RV & Marine will generate more than $25 million from sales of some 700 units, making Southaven RV & Marine the largest RV and Marine company in the country.
There is no more prouder moment than to see a customer bring another customer in and brag about how well they've been treated by Southaven RV & Marine.
"We see moms and dads bringing a son or daughter in, and in some cases a grandson or granddaughter. As an owner, that's the way you want your business to run." - Mark Hixson
A leading force behind RV & Marine ownership's upswing is the enormous baby boomer generation, supported by strong ownership gains among both younger and older buyers. In fact, high RV & Marine ownership rates now extend across a 40-year span from age 35-to-75. It's clear that the siren call of the open road and the sense of adventure that comes with it has broad appeal. To keep up with the growing demand the dealership has made a major effort to change with the changing times.
The main thing is that Southaven RV & Marine can not run the business today like we did ten years ago, five years ago, or even last year. It's almost gotten to where you can't run it like you did yesterday. Southaven RV & Marine has to be more fluid in how we act and react. That entails bringing electronics into the business more and more, being willing to accept the cultural change of the Internet, and providing tools for our employees to be able to do their jobs better.
Mark Hixson's primary goal for Southaven RV & Marine :
"We want to provide each and every one of our customers with that wow factor. Whether it be parts, service or sales, we're here to provide you with an exceptional travel experience!"